Topps Project 70 Series

2021 marks Topps Trading Cards’ 70th year printing baseball cards and they are doing something extra special to celebrate their milestone anniversary! After 70 years, you would think that Topps has done it all by now in terms of celebrating their age. But once again, they are showing that they are still as fresh as they were when they first began printing baseball cards back in 1951, with the launch of their newest baseball card series...called Project 70!

Project 70 actually began back in February of 2021 and is still going on right now, as we speak. What is it? I’m glad you asked because it’s actually pretty cool and I think that all sports card fanatics/collectors should know about it...if they don’t already. In this post, I’m to tell you all about the Topps Project 70 series and how it’s primed to be one of the coolest baseball card series Topps (or any other company) has ever released. 

Let’s play ball!

Similar to their Project 2020 series that released last year, The Topps Project 70 series features baseball cards that are specially designed by artists (and others) who put their own unique spin on 20 classic cards. However, Topps is swinging a little harder this year, and instead of partnering up with 20 artists, they are teaming up with 51 artists (as in 1951). Almost all 20 artists from the 2020 project have returned for Project 70, leaving 31 open spots for new artists who wish to make their mark in Topps baseball card history. You won’t believe some of the artists’ that have attached their names to the project. We’ll get into that in a second. I think you’ll be surprised!

Topps specifically handpicked 51 new artists and creatives to join their roster, so to speak, and help them to recreate the most famous and iconic baseball cards (mostly rookies) ever to be released. In fact, the cards in this series will be made entirely from scratch, which gives the chosen artists more creative freedom. Some of the artists/creatives involved with the project are, Snoop Dogg, Action Bronson, Mister Cartoon, Bobby Hundreds and a lot more. That’s right, Snoop Dogg has even helped to design a few cards in the series, so you can imagine how dope they look. Here’s a few examples of some of the cards we’ve seen so far.

And there’s more where these came from. A lot more! Each artist was also given the opportunity to pick their own players, which means they were able to give some of their personal favorite players/cards a unique, new look! Click here to get the backstory on all of the artists connected to Project 70.

So, now we know what Project 70 is, but how does it work? Well, that’s also a pretty cool story. All of the cards in the series have been designed, created and printed. Now it’s time to put them up for sale, but a bit different than what we’re used to. Since February, when the project first officially launched, three cards have been going up for sale every day during the week, Monday - Friday. The cards released on that particular day stay available for...70 hours! You can probably figure out why they chose that specific time window. Again, it’s all about the 70-year theme.

The series doesn’t end until all 51 artists and their cards have been revealed. As I’m writing this, three more cards have been revealed. They are:

• 1982 Clayton Kershaw by Mikael B
• 1969 Reggie Jackson by Andrew Thiele
• 1971 Mariano Rivera by Morning Breath

These cards are #37, #38, and #39 in the series and there are many more to come. Again, each card remains available for 70 hours on Topps’ website, which is why there is a little countdown clock next to every listing. You can see all of the latest cards that have been released and currently available here.

Now that you know a little more about Project 70, I’d like to get your thoughts on it. I for one think it’s an awesome idea that’s going to be remembered for a long time to come. What do you think? Leave me your opinions in the comments section below. Also, let me know if you’ve taken part in Project 70 and purchased any cards yourself over these past couple of months.

I hope you enjoyed this post as much as I did!

Until we meet again,

Vince the Prince